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Adidas

Fashion Company News 

ADIZERO UBERSONIC 4: BUILT FOR ULTIMATE SPEED ON THE COURT

November 24, 2020 John Boulton Adidas

As the tennis season continues with momentum, we are revealing the adizero Ubersonic 4, built for speed. The updated tennis

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Fashion Company News 

The Brand New White Colorway of the Pharrell Williams HU NMD Sneaker

November 21, 2020 John Boulton Adidas

Pharrell Williams and adidas Originals have returned for a striking aesthetic update to their collaborative PW HU NMD silhouette. Representing

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Fashion Company News 

P is for pam pam: Presenting a Bold Take on the ZX 1000 Silhouette

November 20, 2020 John Boulton Adidas

For the latest drop in the A-ZX series, adidas Originals and London based women’s sneaker retailer, pam pam, have come

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Fashion Company News 

KARLIE KLOSS DEDICATES HER FIRST COLLECTION TO NEXT GENERATION WOMEN

November 20, 2020 John Boulton Adidas

For our first co-created collection with Karlie Kloss, we aimed to deliver on the performance needs of the next generation

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Fashion Company News 

REVEALING THE NEW RIVER PLATE HOME JERSEY

November 17, 2020 John Boulton Adidas

Today we are revealing the new River Plate home jersey for the 2020/21 season. With a traditional design that pays tribute

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Fashion Company News 

Wales Bonner Captures Her Own Jamaican Heritage in our First Collaborative Collection

November 17, 2020 John Boulton Adidas

After having first previewed on the runway during London Fashion Week in January 2020, we are now launching our first

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Fashion Company News 

JOAO FELIX IS THE NEW FACE OF ADIDAS GMR, THE INSOLE THAT MERGES PHYSICAL FOOTBALL & DIGITAL GAMING

November 10, 2020 John Boulton Adidas

Today, we are announcing Portuguese star, Joao Felix, as the new face of adidas GMR, the insole that recognizes the physical

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Fashion Company News 

OAMC Returns for Fall/Winter 2020 Drop Two

November 7, 2020 John Boulton Adidas

adidas Originals and forward thinking menswear label, OAMC, have returned for the second drop of their Fall/Winter 2020 footwear collection. Building on the

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Fashion Company News 

Bringing Back the Iconic Artillery Hi Silhouette with Kid Cudi

November 7, 2020 John Boulton Adidas

In 1991 Bill & Ted graced the big screen for the second time in the smash hit comedy ‘Bill &

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Fashion Company News 

B is for Bape x UNDFTD: A New Take on the ZX 8000 Silhouette

November 2, 2020 John Boulton Adidas

This November, adidas Originals, BAPE, and Undefeated reignite their long standing partnership in order to present the latest sneaker in

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Fashion Company News 

Paying Homage to the Low Amateur with Limited Edition Footwear

November 2, 2020 John Boulton Adidas

Securing a tee time in the year’s final major isn’t easy. For the select group of amateurs in the field,

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Fashion Company News 

Launching Second Collection with Craig Green

November 2, 2020 John Boulton Adidas

We are proud to announce our second collaborative collection with Craig Green, launching globally on November 7. The shoes debuted at

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Fashion Company News 

Celebrating the Third PW HU NMD Sneaker Drop of the Season with Pharrell Williams

October 31, 2020 John Boulton Adidas

This season, Pharrell Williams and adidas Originals return with the latest iterations of their collaborative PW HU NMD silhouette. Building

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Fashion Company News 

Paying Homage to Hip-Hop History with our RUN DMC Collaboration

October 30, 2020 John Boulton Adidas

In the early 1980s RUN DMC burst onto the scene and revolutionised the way we all view fashion, wearing thick

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Fashion Company News 

ANNOUNCING IVY PARK SECOND COLLECTION AND “THIS IS MY PARK” CAMPAIGN WITH BÉYONCE

October 26, 2020 John Boulton Adidas

adidas and Beyoncé proudly reveal the second product offering in their partnership with the adidas x IVY PARK collection. Aptly called “Drip 2”, the collection includes apparel, featuring several

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Fashion Company News 

Humanrace Football Collection: Reimagined Jerseys for Five Legendary Clubs

October 23, 2020 John Boulton Adidas

Today, with Humanrace we launch a new jersey collection, taking its design inspiration from the collective memories and significant moments

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Fashion Company News 

Launching Three New Colorways of the PW HU NMD Silhouette with Pharrell Williams

October 20, 2020 John Boulton Adidas

This season, Pharrell Williams and adidas Originals return with the latest iterations of their collaborative PW HU NMD silhouette. Building on

Read more
Fashion Company News 

REVEALING THE COLD.RDY COLLECTION, DESIGNED TO TACKLE HARSH WEATHER

October 16, 2020 John Boulton Adidas

Today, we are introducing COLD.RDY, the fourth and final apparel launch of our pinnacle weather protective collection, .RDY. is created

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Fashion Company News 

Reimagining Warmth for the Course with New COLD.RDY Collection

October 16, 2020 John Boulton Adidas

The elements should never be what gets in the way of making birdies, hitting long drives, or knocking shots close

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Fashion Company News 

H is for HEYTEA: Partnering with HEYTEA for a Bold Take on the ZX 7000 Sneaker

October 14, 2020 John Boulton Adidas

adidas Originals returns for the next instalment of the A-ZX series, partnering with Shenzen-based tea company, HEYTEA, for a bold take

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Fashion Company News 

ULTRABOOST DNA LOOP LAUNCHES TO PUBLIC AS ‘MADE TO BE REMADE’ RUNNING SHOES COME TO CREATORS CLUB WEEK

October 14, 2020 John Boulton Adidas

In April 2019, 200 creators around the world were involved in the first closed trial process, taking possession of Gen 1 UltraBOOST DNA LOOP running shoes, wearing and then

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Fashion Company News 

CREATORS CLUB WEEK: ALL STAR LINEUP FOR OUR FIRST EVER DIGITAL FESTIVAL

October 12, 2020 John Boulton Adidas

In a year that has changed how we experience moments; we will be bringing our collective together through a seven-day digital

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Fashion Company News 

Exploring the Upper Limits: Meet the New Textile Innovation That Changes How We Create Footwear

October 8, 2020 John Boulton Adidas

The inside story of STRUNG as told by the team behind it.  By Fionn Corcoran-Tadd, Benjamin Kleiman, Ian Hennebery & Clemens Dyckmans As is the

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Fashion Company News 

FUTURECRAFT Exploring the Upper Limits: Meet the New Textile Innovation That Changes How We Create Footwear

October 8, 2020 John Boulton Adidas

The inside story of STRUNG as told by the team behind it.  By Fionn Corcoran-Tadd, Benjamin Kleiman, Ian Hennebery & Clemens Dyckmans As is the

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Fashion Company News 

ANNOUNCING THE ADIDAS FOOTBALL COLLECTIVE WITH THE AMBITION TO HELP DRIVE POSITIVE CHANGE IN AND THROUGH FOOTBALL

October 5, 2020 John Boulton Adidas

adidas Football Collective is a new movement committed to creating change through football, that brings together past, current and future

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