Mobile Marketing Magazine

Spotify is entering into the world of live audio with the acquisition of Betty Labs, the creators of sports-focused live

Mobile app monetisation platform Fyber has been acquired by Digital Turbine, an on-device media platform. The deal will see Digital

Digital agency Dept has followed up its recent merger with Byte, a martech agency, with the acquisition of Devetry. Devetry,

Vungle, a mobile performance advertising platform, has acquired SaaS mobile gaming analytics company GameRefinery, as it seeks to help advertisers

On-device media platform Digital Turbine has agreed to acquire AdColony, a mobile advertising company, from Otello Corp for somewhere in

Mobile cloud communications company Sinch has agreed to acquire Inteliquent, a voice communications provider, for $1.14bn, giving it a significant

Data connectivity platform LiveRamp has agreed to acquire DataFleets, a cloud data platform, in a bid to expand its data

Magnite, the sell-side advertising platform formed out of a merger between Rubicon Project and Telaria, has agreed to acquire video

Mobile marketing platform AppLovin has agreed to acquire Adjust, a mobile app measurement and marketing company, as the company looks

Uber has agreed to acquire Drizly, an on-demand alcohol marketplace, for around $1.1bn in stock and cash. The acquisition is

Digital ad verification company Integral Ad Science (IAS) has acquired Amino Payments, a provider of programmatic advertising transparency, for an

Email marketing service Mailchimp has acquired Chatitive, a SMS marketing platform, to enhance its marketing and commerce platform offering for

Mobile advertising platform IronSource has acquired Soomla, an ad quality measurement platform, for an undisclosed sum. IronSource will look to

Cybersecurity firm White Ops has been acquired by multinational investment bank Goldman Sachs, in partnership with cyber solutions provider ClearSky

Beeswax, the ‘Bidder-as-a-Service’ ad tech platform, has been acquired by Comcast’s digital TV ad platform, FreeWheel. Freewheel said the acquisition will

Fintech platform Braavo Capital has begun accepting applications for its Braavo Card across 25 countries. Braavo launched the card in

Football media platform OneFootball has acquired Dugout, the football media business owned by a number of the world’s top clubs, creating

IT giant Cisco has agreed to acquire IMImobile, a cloud communications company, for around $730m, paying 595 pence per share.

Cloud-based software giant Salesforce has agreed to acquire Slack, the work communication platform, in a bumper deal worth around $27.7bn,

Cloud communications company Infobip has penned a deal with fellow communications company Amdocs to acquire OpenMarket, a provider of mobile

Spotify has agreed to acquire Megaphone, a podcast advertising and publishing platform, for $235m, bringing a range of new tools

A group of academics have come together to call on the European Commission and the Australian Competition and Consumer Commission

User acquisition in 2021 is going to be tough. Marketers have to learn how to run UA without the IDFA,

Twilio has completed its purchase of customer data platform Segment for around $3.2bn in Twilio class A common stock in

Sinch, which specialises in cloud communications for mobile customer engagement, has completed the acquisition of SAP’s cloud communications unit, SAP