If you’ve thought about weight loss in the past year or so — or if you’ve listened to a podcast or been on Instagram — you’ve probably heard of Noom. Noom is a new(ish) weight loss program that focuses less on calorie counting and more on the psychological aspects of living a healthier life. They’re all about educating users on how to make healthier food choices and workout more, which sounds pretty great to me.
I personally haven’t tried Noom, but I’ve been intrigued. So for this week’s What Does the Internet Know About Me?, I decided to do things a little differently. Instead of looking at a service that I currently use — and which therefore already had a bunch of information on me — I’m going to look at one I’m thinking about using, before signing up. I’m being proactive about my privacy! What a concept, right?
What Noom tracks
Noom tracks three main categories of data: personal information, health information, and device/webpage-related information.
- First and last name
- Personal profile
- Email address
- Mailing address
- Telephone number
- Blood pressure (if provided)
- Blood glucose (if provided)
- Fitness level
- Foods eaten
- Exercise (through the Health app or another third-party app)
- Calories consumed
- IP address
- Operating system
- Mobile network information
- URL that referred a user to Noom
- Sites/areas visited in-app and on-site
- Device location
- Third-party logins
What does Noom do with your data?
The primary thing Noom does with your data is use it to help you lose weight. That’s the obvious, right? It relies on all of the information you give it in order to analyze your food choices, your weight loss progress, and your fitness goals.
What are you getting in exchange for your data? What are the tradeoffs?
In exchange for your data (and $59 a month or $199 a year), users get access to food tracking, calorie counting, tips on healthy living, and personalized “coaches” to help them get toward their weight and fitness goals.