Crowne Plaza Adelaide has officially opened, marking the return of the world-class premium hotel brand to the vibrant city of Adelaide. Guests can now experience the next era of Crowne Plaza with its new design philosophy, transformed lobby and public spaces, sensational sleep program and inspired dining destinations.
Opened by Senator the Hon Simon Birmingham, Minister for Finance, Trade, Tourism and Investment and Senator for South Australia, the ribbon cutting ceremony was also attended by The Hon. Minister for Trade and Investment Health Industries, Stephen Patterson; CEO of the South Australian Tourism Commission, Rodney Harrex, Lord Mayor Adelaide City Council, Sandy Verschoor, owner Kyren Group and Crowne Plaza Adelaide, Theo Samaras and AHA General Manager, Ian Horne.
Senator the Hon Simon Birmingham, Minister for Finance, Trade, Tourism and Investment and Senator for South Australia, said: “To those who have long dreamt and worked hard to deliver on this site, we extend an enormous thank you for the risks that you have taken, for the commitment that you have made to Adelaide, South Australia and to Australia by seeing the potential in investment like this.
“To the team here, a big congratulations on your official opening, it’s a wonderful step forward but it’s a real testament to your own resilience and courage during the course of this year, you have managed to adapt to the ever changing plans and re-invent and innovate in terms of the market segments that you’re targeting and be in a position to be able to celebrate today and we are confident to see beyond today the potential for guests and visitations, for events, functions, drives the type of support and the activity we want to see across Adelaide and right across Australia.”
Marissa Stavrou, Marketing Manager Kyren Group said: “We are so incredibly proud to be officially opening Adelaide’s tallest building which is now home to the Crowne Plaza Adelaide. Over the past four years from the project’s design phase, through to construction this project has delivered in excess of 2000 employment opportunities to South Australians and will continue to do so in the future. We are a proud South Australian family and team and we are so very grateful to all the local trades and organisations who have assisted us to deliver this iconic building to the city of Adelaide. To our staff, your work has been second to none and enormously appreciated.”
Sarah Goldfinch, General Manager Crowne Plaza Adelaide, said: “We are tremendously proud to open Crowne Plaza Adelaide, especially in what has been a challenging year for the team and industry. The energy and excitement to welcome guests and offer our true hospitality, has been palpable! It is a new era for the Crowne Plaza brand with all new design innovations, and quite the milestone as we join two new openings in Australia this year.”
About Crowne Plaza Adelaide
Crowne Plaza Adelaide is housed in Adelaide’s tallest building, Frome Central Tower One, standing at 138 meters tall and located at 27 Frome Street. The design of Crowne Plaza Adelaide connects powerfully to its location in the vibrant East End, and celebrates the unrivalled views of Adelaide as the hotel rises into the tower.
The hotel’s 329 guest rooms and spacious suites feature the US-patented WorkLife Room design, a unique concept that caters to guests’ blended lifestyles. The rooms offer unrivalled connectivity with in-room streaming via Chromecast straight to your TV, charging stations and in-room Bluetooth speakers, while plush bedding including Crowne Plaza’s Sleep Advantage Program offers a sensational night’s sleep. Guestrooms also feature floor-to-ceiling windows, sweeping views of the city and beyond, guaranteed wake up calls and an espresso capsule machine to kick start the day.
As part of the hotel design, connectivity has been paramount to offer flexible spaces for work and play. Guests can connect effortlessly throughout the hotel with integrated technologies, USB outlets in public spaces and restaurants, and complimentary high-speed Wi-Fi allowing modern travellers to work from anywhere. Conferences and events is a huge focus for Crowne Plaza Adelaide with 450 square metres of flexible events space.
Located on level 10, the hotel features a show stopping rooftop heated infinity pool with city views and a 24-hour fully-equipped gym with the latest in Technogym equipment.
Inspired restaurants and bar concepts sit at the heart of the hotel. Guests will revel in two food and beverage venues on level 10, including Adelaide’s highest restaurant, Koomo, offering a modern menu with a Japanese influence fused with the flavours and textures of Asian cuisine. Luna 10, offers pure escapism with an infinity pool and deck bar for cocktails, light snacks and share plates.
Crowne Plaza Adelaide is brilliantly located in the city’s East End, home of the premier dining scene and located diagonally across from Adelaide’s newest hub of innovation, Lot Fourteen. Guests can hop on the tram directly outside the hotel and travel for 5 minutes to explore the Adelaide Convention Centre, Adelaide Oval, Art Gallery and Museum.
As part of IHG, guests will stay confident, assured and safe with the refined IHG Way of Clean using new, science-led protocols and service measures in partnership with industry leading experts Cleveland Clinic, Ecolab and Diversey – including the IHG Clean Promise to give guests greater confidence and hotel teams the protection needed.
To celebrate the opening, Crowne Plaza Adelaide is offering a 50% discount with rooms from $149.00 and suites from $209.00. For more information, please visit adelaide.crowneplaza.com.
Images available for download here.