90% of Brits say they are likely to donate to charity despite current coronavirus uncertainty
As a nation we still intend to donate to good causes despite the difficult social and economic challenges caused by COVID-19.
- People are more likely to support local causes that are closer to them
- Community-focused charities top the list when it comes to charitable giving
The Movement for Good awards will see £1 million given to charities in need this summer and members of the public can nominate a cause close to their hearts for a potential £1,000 award.
The findings, taken from the 59,571 UK residents who have so far nominated a charitable cause as part of the awards, show an overwhelming majority (90%) are still likely to donate money.
What’s more, Brits are more likely to support a local charity than a national one during this time with causes linked to the community being top of the list. Nearly a quarter of people (24%) have pledged support to a community charity, with animal welfare (22%) and health (19%) charities also a high priority in people’s minds.
Residents in the South seem most willing to support a good cause at this time, with 39% of the 59,571 nominations coming from the South West and South East.
So far, more than 3,900 charities now stand a chance to receive one of these £1,000 grants via nominations from kind-hearted Brits.
Winners will be drawn at random and the more times a charity is nominated the more chance it has of being selected.
Commenting on the findings, Mark Hews, Group CEO of Ecclesiastical, said:
“Ecclesiastical is a unique financial services group. We are owned by a charity which means all available profits can be given to the good causes that are so important to our customers. As a company whose purpose is to contribute to the greater good of society, charitable giving is at the heart of our business.”