Lidl and Iceland rated worst Covid secure supermarkets – see how the rest rank

Budget supermarkets Lidl and Iceland have been ranked joint worst for coronavirus safety measures following a survey of 3,000 shoppers.


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Customers were asked by consumer watchdog Which? to rate their supermarket’s in store safety measures.

Measure introduced include checkout screens, limiting the amount of people in store for social distancing, mask wearing and sanitising stations.

Just two in five shoppers at Lidl and Iceland felt safe in store during the current lockdown.

Criticisms of Lidl included the aisles being ‘too narrow to easily social distance’.

Just before the second lockdown in October, 49 per cent said the felt safe.



Customers flocked to a new Lidl supermarket in Kidsgrove

Lidl told The Sun the health and safety of its colleagues “remained our top priority” and said it reminded customers about wearing face masks and had dedicated sanitising stations and checkout screens.

Iceland also scored low, however a spokesperson said the findings were based on a small sample and were not representative of the feedback it has had

They said: “We have invested heavily in making our stores as safe as possible throughout the pandemic, continuing to update our policies and safety measures in line with government guidelines.”

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Sainsbury’s scored highest with 81 per cent of shoppers saying they felt safe with one customer explaining the store was spacious so they could easily social distance.



The survey rated supermarkets on how safe customers felt in lockdown

Marks and Spencer came second with 79 per cent feeling safe, followed by Waitrose at 78 per cent, Tesco at 74 per cent and Aldi and Morrisons both scoring 73 per cent.

Asda and The Co-op both finished towards the bottom of the table with 70 per cent and 69 per cent respectively.

Customers of both stores complained there were too many people in the store and ‘too many people without masks’.



There were queues down the street when a new Lidl store opened on Putney High Street on Thursday

Asda has been contacted for comment.

A Co-op spokesperson said: “Keeping our colleagues and customers safe is our top priority and we have introduced clear social distancing measures to protect everyone in our stores, in line with government advice.

“Traffic light entry systems, protective screens, face coverings, one-way systems, floor markers and hand gels have been implemented throughout the pandemic, with 92 per cent of shoppers happy with these measures.”

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Lidl and Iceland came bottom with Sainsbury’s coming on top

Harry Rose, editor of Which? Magazine, said: “Many retailers have adapted and introduced effective safety measures during the pandemic, however our research shows shoppers feel some supermarkets are doing a better job than others at keeping them safe.

“While lockdown restrictions are set to ease in the next few weeks, supermarkets should ensure their safety measures are the best they can be, so that everyone can shop confidently and safely.”


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