The 2021 edition of drupa will be canceled due to the impact of the coronavirus pandemic and held as a four-day digital event with the next exhibition planned for 2024.
‘The pandemic has caused a great deal of uncertainty among exhibitors and visitors in terms of their attendance at drupa 2021. Travel restrictions and budget constraints have further exacerbated the situation in the printing industry,’ said Erhard Wienkamp, COO at Messe Düsseldorf. ‘We have taken this decision in consultation with our partners, who are entirely supportive of it. It was preceded by a detailed process of considering the current conditions and the needs of the industry.’
Sabine Geldermann, project director, print technologies at drupa, added: ‘Our primary goal remains to support the industry in any way we can to keep in contact at a national and international level, further develop their network and generate leads. To this end, we will be holding an interim event from 20 to 23 April, providing our exhibitors and visitors with an additional sales channel and allowing them to make reliable plans.’
‘A virtual event is exactly the right format in the current time,’ said Claus Bolza-Schünemann, chairman at König und Bauer and president of drupa. ‘Attending drupa under the usual parameters was just too great a risk for many exhibitors, given declining export and turnover figures, as well as significant travel restrictions, which would also affect visitors. The new digital forum is a virtual platform, providing a reliable pillar and an opportunity to maintain valuable communications within the industry until 2024.’
‘virtual.drupa’ will allow companies to showcase their innovations virtually and maintain existing contacts and establish new ones via the matchmaking feature. In addition, the conference schedule of the five drupa hot spots will provide key incentives and set the agenda for an online transfer of knowledge.