Charlotte WWiebe is TUI Group’s new Sustainability Director

Charlotte WWiebe has been appointed as TUI´s new Group Sustainability Director, taking over the role from Jane Ashton, who leaves the company to take on a new challenge outside TUI. Charlotte previously held the function of HR Director and Member of the Management Board at TUI Nordic, where she had been driving change at one of TUI’s centres of excellence for innovationsince 2010. 

In her new role Charlotte WWiebe will report to Thomas Ellerbeck, Member of the Group Executive Committee and Group Director Corporate and External Affairs, in charge of group-wide Communications, Government Relations and Sustainability at TUI who is also Chairman of the international TUI Care Foundation. “Charlotte has successfully driven change during her time at TUI Nordic. Her interest in sustainable transformation and innovation as well asher ability to drive change are the perfect qualities for her new role as Group Sustainability Director. Tourism is a powerful global force for good. Our ambition for TUI’s new Sustainability Strategy 2030 is clear: We want to continue to set sustainability standards in our industry –balancing the environmental,social and economic dimensionsof sustainability in tourism,” said Thomas Ellerbeck. 

From March 2020, Charlotte WWiebe will be in charge of implementing TUI Group’s new Sustainability Strategy 2030 with the mission to strengthen TUI’s leading position in sustainability and shape the future of sustainable travel. Working with TUI´s sustainability team in all parts of the business she is heading the strategy process and will be presenting the new Sustainability Strategy at the beginning of the next year.

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In the Nordics Charlotte successfully orchestrated the creation of the workplace of the future, supporting TUI Nordic’s business and evolution into one of TUI Group’s digitalisation and innovation hubs. In 2019 she was named ‘Swedish HR Director of the Year’, a tribute honouring her contribution to the successful transformation of TUI Nordic. Prior to her role within HR Charlotte gained experience in various operational functions including the hotel sector. With the Nordic countries being frontrunners in sustainable development, Charlotte has also worked on the implementation of sustainable practices in tourism operations. She is now leaving her role in the Nordics to work in a global context for TUI, but with the same toolbox – change, innovation and learning.

Charlotte WWiebe: “Sustainable transformation is one of the great challenges of our time. I am convinced that sustainability, business and profitability go hand in hand. My goal is therefore to continue working with my colleagues throughout TUI Group as well as our stakeholders and partners to drive change in this area with the purpose to create a more sustainable business – for our customers and destinations, our colleagues and the planet. New ideas and new technology will be needed to solve this task. In the years to come, we will continue shaping the future of the travel industry with a strong focus on people, a thriving business and the needs of our planet.”

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