Three UK encourages the nation to ‘Keep on Connecting’ in new TV campaign
31 July 2020: Today Three UK launches its new TV campaign, celebrating the unique and novel ways connectivity is helping us to cope, keeping us distracted, allowing us to share, letting us be entertained and brought us together in recent months and going forward, as the nation becomes more connected than ever before. Recognising that the last six months have been challenging and to help keep those connections going, Three is giving a six-months half price offer* across its plans.
Launching today, ‘Keep on Connecting’ shows how life has been predominately viewed through our phone or laptop screens, where viewers can enjoy relatable segments that include home haircut casualties (from the ‘bad’, the ‘bowl’ and the ‘barber’), fitness influencer workouts and keeping in touch with loved ones via video calls. The ad, featuring the dance anthem ‘Ride On Time’ by Black Box, is supported by a six-months half price offer on selected Three tariffs to help continue those memorable connectivity moments.
The campaign launches on Three UK’s Instagram, Twitter and Facebook channels from today (Friday 31 July), and will premiere during The Voice Kids on ITV1 at 20:30 tomorrow (Saturday 1 August). ‘Keep on Connecting’ was created by Wieden+Kennedy London, supported by media planning from Zenith.