Governments, citizens and companies started to join forces in the fight against the spread of SARS-CoV 2 at an early stage of the pandemic. As state authorities introduced contact bans and economic shutdowns, companies across Europe and the world switched their production in an effort to help out with shortages of medical equipment, from hand sanitizers to ventilators. Several textile companies switched to produce face masks, hospital gowns and other protective clothing. Among them Inditex, the mother company of the Spanish fashion brands Zara, which donated several hundred thousand face masks and protective gowns to Spanish hospitals during the first upsurge of the coronavirus disease in Spain. As a symbol of solidarity and support for the recommendations of experts and governments to limit social contact, Zara has also changed its logo: Under the slogan “Respecting social distancing, but staying closer than ever”, Zara widened the logo to bring more space between the letters. Time to take a closer look on the brand.
Zara is not only the biggest Inditex brand by overall revenue, zara.com is also the group’s bestselling online store. It has seen constant growth in the past and is projected to follow on that path for the upcoming years.
Zara.com has recorded substantial two-digit net sales growth since 2014. Growth-wise, 2017 was the most successful year for the online store: Net sales grew by almost 43%. In the following two years, growth slowed down to a still remarkable 25% in 2019, which resulted in overall net sales of US$3.1 billion. In absolute figures, the store increased its net sales by US$610 million between 2018 and 2019. For this year, net sales are projected to grow by almost US$1.1 billion to a total US$4.1 billion. Of course, ecommerceDB will monitor closely how the current corona crisis will hit the Fashion brand.
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