SEVEN FRESH to Empower Jiawanjia Supermarket Chain – JD Corporate Blog

by Ling Cao

SEVEN FRESH, JD’s offline fresh supermarket, has partnered with Jiawanjia supermarket, the offline supermarket chain in Tangshan, Hebei province to launch the first JD-empowered supermarket. Offering an omnichannel shopping experience, the online store will be ready on December 11th, enabling local customers to enjoy delivery of daily necessities and fresh food in as fast as 30 minutes. The offline store will be officially launched in late December.

Based on the OFC(Operational Field Consulting)model, JD aims to leverage its experience in supply chain, technology and marketing to help traditional supermarkets undergo digital transformation, and create a win-win cooperation in omnichannel operations. Take the Jiawanjia cooperative store as an example: Based on big data, JD can help the store optimize products that are most desired by local customers. JD’s automatic cashier system can help customers enjoy automatic check-out service, and JD leverages the digital store management solution and optimization for category locations within the store, making the shopping experience easier. Additionally, store owners can purchase products from JD’s inventory, and enjoy SEVEN FRESH’s in-house baking and restaurant services.

“SEVEN FRESH is the frontline application for JD’s omnichannel model, and has helped us gain experience,” said a representative from SEVEN FRESH. “We hope to combine JD’s experience with our partners’ expertise in local markets, searching for new operation and management growth opportunities, in order to promote local consumption and help upgrade the industry.”

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ling.cao@jd.com


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