Sainsbury’s wheels out Chop Chop to 50 stores across 20 UK cities

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Sainsbury’s is rapidly rolling out Chop Chop to 20 cities across the country, bringing fast grocery deliveries by bike to customers outside of London for the first time. Once the 50-store roll out is completed, around 3.2 million households will be able to get Sainsbury’s groceries delivered directly to their door within an hour, offering customers who are self-isolating or less able to travel to stores another way to get what they need. The rapid expansion will support Sainsbury’s efforts to feed the nation and help meet unprecedented demand for home grocery deliveries. 

Chop Chop launches in Brighton and Bristol today with Manchester, Reading and Richmond, Morden, Charlton and Harringay in Greater London to follow next week. By mid-June, a total of 50 stores will offer shoppers the service. Customers can order up to 20 Sainsbury’s products from a tailored range of around 3,000 essential grocery and household items via the Chop Chop app.

Since the beginning of April, Sainsbury’s has successfully rolled out Chop Chop across London and trialled making deliveries from closed convenience stores for the first time. Learnings and customer feedback from the trial have been used to improve the service further as the offer expands to supermarkets in cities across the country. The supermarket has already more than doubled the number of customer orders it can fulfil from these stores as delivery slots are typically all booked by 10am. By bringing the offer to 50 stores across the country Sainsbury’s will increase capacity by a further 400%. 

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The rapid expansion will support Sainsbury’s efforts to increase the total number of online delivery slots for its groceries online service to 600,000 per week. Sainsbury’s is continuing to prioritise elderly, disabled and vulnerable customers for its Groceries Online delivery slots as well as exploring innovative new ways to deliver to more customers. 

Clodagh Moriarty, Chief Digital Officer at Sainsbury’s said: “We are doing everything we can to feed the nation and offer our customers quick, convenient and safe ways to get their groceries. Demand for home grocery deliveries has never been higher and we have been receiving great feedback for Chop Chop, with customers really valuing the speed and convenience it brings. By rolling Chop Chop out to 50 stores in 20 cities across the country, even more customers can get what they need delivered to their door.”


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