by Hui Zhang
JD.com opened its omnichannel solutions to Prada Group’s Prada and Miu Miu brands by integrating JD’s inventory with their internal inventories to bring a wide range of products to JD’s consumers.
So far the inventory of Prada and Miu Miu’s offline flagship stores across Beijing, Shanghai, Shenzhen, Wuhan, Chengdu and Shenyang have been integrated with JD’s inventory, covering a total of 700 products which include limited editions and runway series.
Thanks to the inventory integration, consumers who shop online on Prada and Miu Miu’s flagship stores on JD will also have access to a wider range of products. Additionally, consumers who buy these products can enjoy the 7-Day No Reason Return services, whether they buy online or offline.
“JD’s omnichannel solution will help brands to improve offline stock efficiency and satisfy consumers’ needs,” said Kevin Jiang, president of International Business at JD Fashion and Lifestyle.
The cooperation model, which was officially launched in Prada’s official flagship store on July 29th, has already been highly successful. It brought sales of more than RMB 300,000 yuan to Prada and Miu Miu from July 29th to August 13th. Prada’s sales on Chinese Valentine’s Day (July 7th of the lunar calendar) exceeded a million yuan, boosted by the omnichannel cooperation.
JD is now the only Chinese e-commerce platform presenting four brands under the Prada Group, involving Prada, Miu Miu, Car Shoe and Church’s, since JD partnered with Prada Group during the “June 18 (“618”) Grand Promotion” last year.
Since the cooperation began, sales of Prada on JD.com have grown rapidly, performing well despite the pandemic. Prada has many high-end and young customers on JD, among which over 75% are senior white collar consumers and around 50% were born after 1985.