by Rachel Liu
Italian footwear brand Sergio Rossi opened a first-party flagship store on JD on April 17th. It is the first online store in Chinese mainland that purchases products directly from the brand.
Mr. Sergio Rossi, founder of the brand, died on 3 April 2020, of complications from COVID-19. The debut of Sergio Rossi on JD served as a tribute to his lifetime achievement.
The new store will offer the brand’s classic collections, as well as its latest Spring-Summer collection, Sergio Extreme, sr1 collection and sr Icona collection.
“We are excited to welcome this world renowned brand to JD’s luxury brands collection,” said Kevin Jiang, president of International Business at JD Fashion and Lifestyle:“During COVID-19, JD’s supply chain and logistics advantages have been able to keep providing JD customers fast and high-quality service. Our luxury buyers went to Milan to Sergio Rossi’s showroom to personally select products based on Chinese customers’ taste. We are confident that our partnership will help the brand further develop in the Chinese market.”
Founded in 1951 in Milan, Sergio Rossi’s elegant style and refined craftsmanship has captured the hearts of many Chinese consumers. The partnership indicates the trust the brand has in JD.
According to the 2019 China Luxury Ecommerce Report released by Yaok Group, 72% of Chinese consumers with net assets of over RMB10 million Yuan think that JD is the most trusted platform to buy luxury products. JD Luxury Express and JD’s luxury white glove delivery service provide a premium shopping experience to online consumers, which is especially important when luxury brands are selecting e-commerce platforms.