by Ling Cao
JD Fresh launched a premium alliance with cherry merchants who have opened third party stores on JD. Speaking at a press conference held in Shanghai today, Xiaozhou Zhou, head of fruits division at JD Fresh said, “By integrating JD’s high quality resources in supply chain, logistics and talent for first party fruits, we hope to empower our third party merchants with services, in order to provide a superior fruit shopping experience for customers.”
In the first phase, the alliance will target the cherry category, with merchants in the alliance benefiting from JD’s integrated supply chain starting from Chile. Additionally, the products from the alliance will have the JD High Quality authorization.
Signees at the ceremony, front row from left to right: Kunpeng Du, head of JD’s Daiyang flagship store, Xiaoyan Chen, representative from Shanghai Yuqian supply chain management corporation, Yuhang Hu, representative of e-commerce department at Dalian Yidu, Lilin Han, head of JD’s Tongcheng Guoxian fresh produce store.
Witnesses, second row from left to right: Tian Yuan, head of imported fruits in B2B at JD Fresh, Liang Yu, deputy GM of Shanghai Yuqian supply chain management corporation, Xiaozhou Zhou, head of fruits at JD Fresh, Kai Zhao, deputy GM at Dalian Yidu.
To address the industry pain points for nonstandard supply chain resources for imported fruits, JD Fresh has formed a special team to optimize the supply chain, starting with the cherry category. Later JD plans to expand the services to other categories, including durian, mangosteen and blueberry. JD also provides other resources to help merchants expand their imported fruits sales, including traffic flow, marketing and quality control training.
During the conference, JD announced plans to launch a C2M tailored cherry gift box decorated in red and featuring the zodiac cow, which aims to appeal to Chinese customers purchasing new year gifts.
The C2M tailored cherry gift box
Zhou added, “We hope the program will truly help our merchants improve their supply chain efficiency and lower down the cost, resulting in an industry upgrade to high quality and integrated supply chain.”