JD Facilitates Chengdu’s DCEP Test Run – JD Corporate Blog

by Ling Cao

Chengdu’s DCEP test run has received 4.2 million applicants from 8:00 am on Feb.24 to 00:00 o’clock on Mar. 3, and 203,060 lucky customers have won lucky draws. Of the winners, 138,805 people received RMB 178 yuan, and 64,255 people received RMB 238 yuan, totaling nearly RMB 40 million yuan. JD Technology has provided comprehensive support for the program, on areas including application, the lottery, and issuing envelopes. This is also the first DCEP consumption envelope test run in western China.

“I was so surprised that I got the envelope,” said one customer. “It was a big bonus for the start of the year!”

Some local residents enthusiastically posted lottery results in their WeChat moments, and described plans to make purchases online or offline.

Promotional posters are displayed in one JD 5Star store that supports DCEP payments

“We have showcased promotional materials in our store, explaining to customers how to use the money. With the help of JD Technology, we’ve also upgraded our cashier machine internally to be more efficient, while for our customers the payment process is the same as before, ensuring they can smoothly and easily purchase their beloved products,” said Xiao Chi, head of a JD 5Star flagship store.

One customer shows the red envelop page from her cellphone

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Fei Peng, head of the DCEP program at JD Technology said, “By using frontier technologies, and through omnichannel, stable customer service capabilities, as well as application experience, JD Technology aims to contribute its efforts in the DCEP’s wallet ecosystem building, supporting local governments’ test runs, and exploring more real scenarios.”

JD Technology has already supported DCEP’s three test runs in Suzhou and Beijing, which have gained experience in operations and solutions, as well as offering new shopping scenarios for customers.

(ling.cao@jd.com)


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