by Ella Kidron
With the eight-day National holiday (“Golden Week”) just around the corner, JD and travel leader Trip.com have launched a promotion for Chinese Mainland tourists to Macau during the period. The promotion comes as restrictions on Chinese tourists traveling to Macau are eased from this week. The event represents another step in the partnership between JD and Trip announced in August.
Since the restrictions on Chinese Mainland residents traveling to Macau were lifted, JD has noticed a spike in booking consultations on the JD Travel platform. As such, JD and Trip.com are offering a number of attractive hotel products to consumers. Leveraging a supply chain advantage, the parties have the connected duty free, hotel and service industries to satisfy consumer demand. For the partnership, Trip.com has provided JD with real-time inventory and competitive pricing. For example, a two-night package at the Venetian Macau originally priced at RMB 3,215 yuan is available to JD consumers at RMB 1,908 yuan. Other top hotels participating include Riviera Hotel, Marriott, MGM, Mandarin Oriental, Grand Hyatt and more. Most products have a long expiration date (for example, until the end of the year) so that tourist can have more flexibility.
The promotion is expected to help benefit the Macau tourism market which took a hit under COVID-19. In a recent report, the Economist Intelligence Unit (EIU) said that a bump in arrivals during the Golden Week holiday period could provide support in helping to attract tourists back from the Chinese Mainland to Macau. EIU also predicted that Macau’s economy will recover in 2020 from a 63% projected fall this year largely due to dampened tourism.
In mid-August, JD and Trip.com announced a partnership in which the supply chain for Trip.com’s core products will be connected with the JD platform. The vision for future cooperation includes five core areas, user expansion, sharing of channel resources, full coverage of online and offline travel scenarios, cross-border marketing, and the development of enterprise travel. The goal is to meet all diversified travel-related needs of consumers before, during, and after travel, and jointly create the most reliable and satisfying platform for users.
JD Travel has always emphasized the concept of “quality travel.” It currently operates across six core business lines: transportation, hotel accommodation, travel and vacation, scenic spot and amusement park, local entertainment and enterprise travel services. In order to meet the needs of individual users, JD Travel integrates a wide range of consumer services and preferential packages. On the enterprise side, JD provides a rich online business travel solution, integrating high quality supplier resources, providing business customers with professional, comprehensive enterprise travel management solutions.