Berghaus has announced details of new distribution arrangements for key European markets. The Pentland Brands business has appointed two partners – Dicaltex Internacional as distributor for Iberia, and Out Lab Distribution as sales agency for Italy.
From the AW20 season, Dicaltex Internacional will be the exclusive distribution partner for Berghaus across the entire Iberian Peninsula – Spain, Portugal, Andorra and Gibraltar – and will reintroduce the brand to specialist outdoor retailers across the region, along with other channels within its network. Out Lab Distribution will be the exclusive sales agency for Berghaus in Italy. Out Lab has a well-established network of sports and outdoor retail customers and will develop Berghaus’ specialist business in the market.
Both partners have a track record of success in representing other Pentland-owned brands, including Endura, ellesse and Speedo. Paul Anderton, interim global brand director at Berghaus, said: “These are significant partnerships for Berghaus that signal our determination to establish a strong presence for the brand in specialist outdoor retail in Iberia and Italy. When considered alongside other developments in the pipeline, and a renewed focus on delivering the next generation of our performance product lines, the appointments of Dicaltex and Out Lab are important steps as we continue to grow the Berghaus business in Europe.”
Find out more about at www.berghaus.com.