Regions Bank ranked first among regional banks in the J.D. Power 2020 U.S. Online Banking Satisfaction Study, with a score of 865 out of 1000 possible points. This study measures overall satisfaction with the features and content of online properties based on four factors: navigation, speed, visual appeal and information/content.
“In 2019, Regions invested
A key initiative of Regions’ multi-million-dollar technology investment included a complete overhaul of the back end of the Regions website – including new servers, hardware and databases – to improve performance and platform availability, providing a more reliable and consistent experience for customers. The upgrade rolled out by October 2019 and helped support growing traffic; Regions Online Banking saw a significant increase of login traffic between January and May 2020.
“Upgrades to the back end of a website are not a necessarily obvious change because customers do not see anything different when they log in,” explained Regions Chief Digital Officer Andy Hernandez. “The difference becomes apparent in instances such as the launch of the government’s Paycheck Protection Program, when tens of thousands of customers were logging onto our website at the same time, and Regions.com never went down. Our teams couldn’t be happier to see their hard work help support customers at such a crucial time.”
Regions recognizes customers need an exceptional service experience and to be able to manage their finances when, where and how they choose. To further support its customers, Regions made many more upgrades to its website last year, including:
- Improvements to the responsive design of features on the site to enhance appearance on mobile devices
- Self-service password reset enhancements so customers could more easily and securely access accounts in the event they forget their password
- Business service additions so small business customers can easily utilize a suite of services to make banking for their business easier
“Regions is proud to have earned the highest customer satisfaction for online banking amongst regional banks, and we won’t stop here,” Hernandez added. “We will continue to improve and innovate our online properties through our focused technology strategy to ensure customers get a best-in-class experience each time they log in.”
The J.D. Power 2020 U.S. Online Banking Satisfaction StudySMis a syndicated benchmarking study profiling the experiences of customers of the largest banking websites throughout
About Regions Financial Corporation
Regions Financial Corporation (NYSE:RF), with
Source: Regions Financial Corporation