Online Shopping Research – Parcel Ordering

New Royal Mail research reveals the full extent of Britain’s online shopping habits during lockdown, as nearly half (45%) of UK adults have been receiving more parcel deliveries since measures began.

The research clearly revealed the emotional significance that the parcel has developed during lockdown, with more than a third (36%) claiming receiving a parcel is the highlight of their day. Over half (53%) feel that receiving parcels has become more important since March 23rd.

Online shopping activity could either continue or even increase for some 8 in 10 (83%) UK adults; over three fifths of whom believe that the current amount of money they spend (66%) and the frequency with which they shop online (68%) will continue post-lockdown. Over a quarter (26%) anticipated that they would spend more money online once measures are lifted – around 15% more on average.

Interestingly, although those in younger age brackets (18-34) have been receiving the most parcels in this timeframe (52% have been receiving more during lockdown), there is actually little difference between age groups. In fact, more than four in ten (43%) Britons aged 55+ have been receiving more parcels.

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Those from the East of England have been receiving the most parcels since measures began (53%), followed by Wales (48%), Londoners (48%) and Yorkshire and the Humber (47%). Northern Ireland has been receiving the least (30%).

Shane O’Riordain, Managing Director of Marketing, Regulation & Corporate Affairs at Royal Mail commented: “Keeping the nation connected in these unprecedented times is of vital importance to us. It is perhaps unsurprising that for many customers, receiving an item that they have ordered online from our postmen and postwomen can really brighten up their day in such challenging times.”

Ends

Notes to Editors

All figures, unless otherwise stated, are from YouGov Plc.

Total sample size for national statistics was 2,082 adults. Fieldwork was undertaken between 7th – 8th May 2020. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

About Royal Mail plc

Royal Mail plc is the parent company of Royal Mail Group Limited, the leading provider of postal and delivery services in the UK and the UK’s designated universal postal service provider. UK Parcels, International and Letters (“UKPIL”) comprises the company’s UK and international parcels and letters delivery businesses operating under the “Royal Mail” and “Parcelforce Worldwide” brands. Through the Royal Mail Core Network, the company delivers a one-price-goes-anywhere service on a range of parcels and letters products. Royal Mail has the capability to deliver to more than 30 million addresses in the UK, six days a week (excluding UK public holidays). Parcelforce Worldwide operates a separate UK network which collects and delivers express parcels. Royal Mail also owns General Logistics Systems (GLS) which operates one of the largest ground-based, deferred parcel delivery networks in Europe.


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