Hallmark announced today that it will give away half a million greeting cards across the UK with a mission to help show gratitude and appreciation for the heroes in our lives. The brand is partnering with Royal Mail, who will be collecting, posting and delivering the cards on Hallmark’s behalf.
“Now more than ever we should take the time to connect and show how thankful we are to those who truly are going above and beyond providing essential care, deliveries, food, education and more.” Amanda Del Prete, Managing Director, Hallmark UK said.
Hallmark will give away greeting card packs that include three cards: one that reads “You Are So Amazing”, one with an illustration of helping hands forming a heart shape which reads “What You Do Matters” and a Crayola card to colour in (great for kids) which reads “Not All Heroes Wear Capes.”
Amanda Del Prete: “We’re inspired every day by the many heroes who are stepping up right now. These heroes are doctors, nurses, care workers, postal service workers, teachers, supermarket workers, cleaners, caretakers, delivery/truck drivers and many more doing the jobs that are right now keeping the world going. Each one of them deserves a huge thank you for everything they’re doing in these unprecedented times. We hope our half million card giveaway will allow people to show the gratitude we know many are feeling right now – and to ensure those receiving the cards know just how much they’re appreciated.”
The emotional significance of the written word during lockdown has been made clear by new Royal Mail research, which reveals that one in five (18%) UK adults have been sending more letters and cards since measures began. Nearly three quarters (74%) of Britons also feel that writing letters has positive mental health benefits.
“Handwritten cards and letters are a really powerful way of connecting and showing a special someone that you care; particularly during these difficult and sometimes isolating times. Keeping the nation connected is of vital importance to us, so we’re delighted to partner with Hallmark for this initiative.” David Gold, Director of Public Affairs and Policy, Royal Mail said.
Anyone in the UK who would like to show their thanks and to help spread gratitude can go to www.Hallmark.co.uk/careenough to sign up to receive a pack of three gratitude cards, while supplies last. No purchase necessary. Kindness and a desire to put more appreciation into the world is all you need to participate.
We believe a word of thanks can make a world of difference.
For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing 30,000 worldwide. The UK/ROI head office is based in Bradford. The Hallmark Global business sells greeting cards, gift wrap and related products in more than 30 languages with distribution in more than 100 countries. Hallmark also owns Crayola® which offers a wide range of art materials and creative play toys. The Crown Media Family Networks operates three satellite channels – Hallmark Channel, Hallmark Movies and Mysteries, and Hallmark Drama – in addition to Hallmark Publishing, the e-books division of the Hallmark channels, and Hallmark Movies. For more information, visit Hallmark.co.uk. Connect on Facebook, Twitter, Instagram and LinkedIn.
About Royal Mail plc
Royal Mail plc is the parent company of Royal Mail Group Limited, the leading provider of postal and delivery services in the UK and the UK’s designated universal postal service provider. UK Parcels, International and Letters (“UKPIL”) comprises the company’s UK and international parcels and letters delivery businesses operating under the “Royal Mail” and “Parcelforce Worldwide” brands. Through the Royal Mail Core Network, the company delivers a one-price-goes-anywhere service on a range of parcels and letters products. Royal Mail has the capability to deliver to more than 30 million addresses in the UK, six days a week (excluding UK public holidays). Parcelforce Worldwide operates a separate UK network which collects and delivers express parcels. Royal Mail also owns General Logistics Systems (GLS) which operates one of the largest ground-based, deferred parcel delivery networks in Europe.