Video game controller maker acquired by PE-backed firm

Video game controller maker acquired by PE-backed firm

A Leeds-based custom video game controller manufacturer has been acquired by a private equity-backed company which has its UK headquarters in Staffordshire.

Custom Controllers has been bought from X Rocker, a gaming chair specialist based in Minneapolis, Minnesota, by TES in Cannock.

Custom Controllers UK was founded by Ben Lawton in 2007 while he was a student at Leeds Trinity University, initially operating from its Enterprise Centre.

TES is backed by Navis Capital Partners, operates from 40 locations across 20 countries and has more than 1,700 employees.

Steve Graham, vice president and general manager of TES EMEA, said: “We are delighted to announce our latest acquisition of the assets of Custom Controllers UK (CCUK), a well-established brand in the gaming industry, offering a huge selection of customised gaming controllers.

“CCUK have previously worked with some of the biggest brands, retailers, and social influencers in the world.

“With TES’ global reach, our goal is to build Custom Controllers into a brand available to users across the globe.

“This expansion will also allow TES to assist traditional brands to break into the ever-growing e-sports and gaming market, enhancing the customer experience, and supporting TES’ core sustainability strategy.’

“The Custom Controllers UK production will be moved to the TES Cannock facility and will slot straight into our ever-expanding gaming department.”

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