Springboard advises PE-backed firm on latest acquisition

Springboard advises PE-backed firm on latest acquisition

Birmingham-headquartered Springboard Corporate Finance has advised private equity-backed digital marketing agency Brainlabs on its acquisition of a conversion rate optimisation specialist.

Founded in 2015, User Conversion crafts custom strategies to transform the digital performance of online retailers, with clients including Boots and BrewDog.

In 2019, Brainlabs secured investment from private equity firm Livingbridge in order to support an accelerated growth strategy. As of today, the agency’s footprint now spans the UK, US and Singapore.

Brainlabs chief executive Daniel Gilbert said: “User Conversion are clearly the best thing to come out of Manchester since Oasis and Coronation Street. I’m buzzing to bring the team on board and get started on our supersonic future together.”

David Mannheim, founder of User Conversion, added: “The stars aligned for this one. The team at Brainlabs understand and are widely enthusiastic about culture, client value and even experimentation. Couldn’t think of a more suited partnership to fuel our next chapter.

Springboard partner Justin Sparks, director James Bailey and assistant director Jamie Berry advised Brainlabs.

Sparks said: “We are delighted to have delivered a second strategic acquisition for Brainlabs. The partnership of Brainlabs and User Conversion is a perfect match; we wish them every success as they take the business forward.”

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