Digital experience platform, Sitecore has signed an agreement to acquire Moosend – a marketing automation and campaign management platform used by customers including Domino’s, Interpublic Group and Sephora.
The acquisition is part of Sitecore’s ongoing $1.2bn (£0.86bn) growth plan, and is set to close in May 2021
Moosend’s AI-powered customer engagement features will support Sitecore’s goal to create a personalisation powerhouse for its customers. The combined offering will make it easier for marketers to deploy and measure campaigns and automate workflows across the entire customer journey – a game-changer for brands.
This comes after Sitecore’s recent acquisitions of Boxever, whose customer data platform makes it seamless for brands to identify people in a cookieless world, and Four51, which delivers modern B2B and B2C experiences via content and commerce.
All of this supports Sitecore’s mission to build the industry’s first fully integrated, end-to-end SaaS-based digital experience platform.
“While this is an exciting development for Sitecore and its customers, it’s worth acknowledging that broader trends around privacy – from new regulations globally to Apple’s tightened app settings and internet browsers eliminating third-party cookies seem to disfavour data-driven personalisation,” said CEO of Sitecore, Steve Tzikakis.
“At Sitecore, we believe that this environment is actually an opportunity for enterprise customers to make once-in-a-generation leaps forward in terms of human connection, customer acquisition and brand loyalty. That’s why Sitecore is building the industry’s first fully integrated, end-to-end SaaS-based digital experience platform – to facilitate both the modern art and science of earning customer relationships through experience to make consenting to data-sharing an afterthought.”