A London prospecting company has announced the acquisition of an international email marketing firm in a seven-figure deal.
Cognism reported today that it has acquired German email signature marketing company Mailtastic.
The company said that the deal will allow clients to lower customer acquisition costs by using employee email communications as a marketing channel.
It said that this is a “significant milestone” in its European expansion plans, with the addition of Mailtastic’s existing Mainz office in Germany and the opening of a new site in Manchester.
James Isilay, co-founder and CEO of Cognism, commented: “These are uncertain times and we want to ensure our clients have every tool at their disposal to develop new ways to prospect when budgets are being cut and certain channels, like outdoor advertising and live events, just aren’t an option.
“Email signature marketing is massively underused and it will play a key role as more people work from home and engage others through their screens.
“Cognism is focused on expanding in Europe and bolstering our position as a global go-to-market champion.
“To achieve this, our fantastic team has worked tirelessly to help clients build strong, repeatable lead generation strategies that can benefit from both inbound and outbound methodologies and by integrating Mailtastic, we’re strengthening this offering further.
“Cognism provides clients with the data they need to send emails, the tools required to automate and action them, and now it will be providing a way for customers to expand their reach with every email their employees send.
“By continuing to expand the Cognism offering, customers are able to build powerful go-to-market strategies that will enable their go-to-market teams to find and deliver new revenue, faster.”
Tao Bauer, CEO of Mailtastic, added: “We’ve worked with Cognism for some time and seen the company really establish itself as the solution of choice for omni-channel, data-driven, intelligent prospecting.
“It’s incredibly exciting to add our solution to the Cognism mix and I look forward to working with James and the team to drive more impressive growth, both for our company and our clients.”
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