Pocket Outdoor Media (POM) has announced it has acquired US-based publishing company Big Stone Publishing (BSP) for an undisclosed sum.
The deal will diversify POM’s media platform and help the business to better serve active lifestyle enthusiasts and their media partners.
Furthermore, the buyer will add to its existing portfolio of magazine brands, including the likes of Climbing, Backpacker, Women’s Running and Triathlete.
Headquartered in Colorado, BSP is a media company which focuses on covering outdoor sports.
Its magazine titles include Trail Runner, Rock and Ice, Ascent and Gym Climber.
Robin Thurston, chief executive of POM, said: “By merging Rock & Ice into Climbing, we’ll be better positioned to deliver exceptional content and cover all of the sport’s disciplines—trad, sport, gym, and alpine climbing—in ways not possible before.
“Similarly, Trail Runner broadens our running portfolio, adding the dominant title in the sport’s fastest-growing discipline.”
The acquisition will also complement the buyer’s recently launched membership programme, Active Pass, which allows customers access to a range of premium content, including VeloPress books, magazine subscriptions and training plans.
POM plans to roll out the scheme across its entire network in the coming months.
Commenting on the enlarged group, BSP’s president, Duane Raleigh, said: “It’ll be an editorial and sales powerhouse perfectly situated to take advantage of recent participation surges in running and climbing.”
Formed in 2017, POM claims to be the world’s leading creator of active lifestyle content.
The company’s brands operate across the web, print, podcast and social media segments and engage with over 15.00 million consumers per month.
According to Zephyr, the M&A database published by Bureau van Dijk, there have been 76 deals targeting periodical publishers announced globally in 2020 to date.
In the most valuable of these, UK-based Informa raised GBP 1.00 billion through a placement of shares.
© Zephus Ltd