Infosys to acquire Blue Acorn iCi

Infosys has agreed to acquire Blue Acorn iCi, Adobe Platinum’s partner in the US and a leading digital customer experience, commerce and analytics, for up to USD 125.00 million.

The transaction is expected to strengthen Infosys’ end-to-end customer experience offerings and demonstrates its continued commitment to help clients navigate their digital transformation journey.

Blue Acorn iCi is an award-winning digital customer experience company with cross-technology capabilities through the convergence of customer experience, digital commerce, analytics and experience driven commerce services.

Its services include strategy, analytics, design and engineering to boost global brands across industries from media, consumer goods and retail to financial services, manufacturing and technology.

The acquisition is expected to close during the third quarter of fiscal 2021, subject to the usual raft of conditions.

Ravi Kumar, president of Infosys, said: “The Blue Acorn iCi acquisition is another important milestone in Infosys’ journey to build capabilities relevant to the digital priorities of our clients and reaffirms our commitment to the Adobe ecosystem.”

With over a decade-long track record of building digital content and commerce experiences for Fortune 500 brands.

Infosys is a global leader in next-generation digital services and consulting, enabling clients in 46 countries to navigate their digital transformation.

Zephyr, the M&A database published by Bureau van Dijk, shows there have been 332 deals targeting marketing consulting services announced worldwide in 2020 to date.

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In the largest of these, US-based Advantage Solutions is being acquired by blank check company Conyers Park II Acquisition for USD 5.20 billion, in a deal that will result in the company being listed on Nasdaq.

Other targets have included PSKW, Genimous Technology, Shang Ying Global and InnerWorkings.

© Zephus Ltd

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