Eruptr expands healthcare portfolio with HealthAware

HIG Growth Partners-backed Eruptr has acquired US-based health risk assessment company HealthAware for an undisclosed sum.

The deal will expand the buyer’s existing suite of services and technology offerings for the healthcare sector.

Located in Colorado, HealthAware provides health risk assessments and patient engagement activities for hospitals and healthcare systems across the US.

Its technology allows organisations to work closely with people to increase their awareness of diseases risk factors and help improve their health.

The group’s digital therapy platform Kare-Nuses evidence-based research to encourage patients to adopt healthier habits and evaluate health concerns before they become long-term problems.

HealthAware’s Connect risk assessment software helps healthcare providers and other medical professionals to identify issues related to orthopaedic and cardiovascular health, cancer treatment and mental wellbeing.

It has been used by more 200 organisations throughout the US, including Ingalls, West Tennessee Healthcare and the University of Miami Health System.

JK Lloyd, president of Eruptr, said: “As hospitals are seeking to develop better community outreach and patient loyalty, this acquisition represents a major step forward in the marketplace.

“Our combined companies will help providers develop service line awareness and measure consumer conversions from digital marketing through a suite of best of breed risk assessments.”

Formed in 2009, Eruptr provides a range of digital marketing services for hospitals, lawyers, doctors and local, national and international businesses, among others.

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Its search engine marketing technology allows companies to monitor and optimise advertising campaigns, while targeting users at the exact moment they use websites such as Google, Bing and Yahoo.

According to Zephyr, the M&A database published by Bureau van Dijk, there were 4,966 deals targeting software publishers announced worldwide in 2019.

In the most valuable of these, Hellman & Friedman, via acquisition vehicle Unite Parent, snapped up US-based Ultimate Software Group for USD 11.00 billion.

© Zephus Ltd

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