Epic Games completes SuperAwesome deal

US video game developer Epic Games has acquired UK-based kidtech platform SuperAwesome.

Financial terms were not disclosed.

Following the deal, the target will continue to support its existing clients and partner with Epic Games to support’s the latter’s strategy of making the internet safer for children.

Headquartered in London, SuperAwesome’s platform comprises kidtech technology, which combines digital media functionality with a zero-data design to ensure children remain protected online.

Through the group’s AwesomeAds software, developers can also offer kid-safe monetisation inside their products.

SuperAwesome’s clients include the likes of Lego, NBC Universal and Hasbro and the company’s technology, which includes thousands of applications and games, is used by more than 500.00 million children every month.

Dylan Collins, the target’s co-founder, said: “The internet was never designed for kids so we started SuperAwesome to make it as easy as possible to enable safe, privacy-driven digital experiences for children everywhere.

“Partnering with Epic Games gives us the opportunity to deliver that promise on a scale which simply wouldn’t have been possible on our own.”

The buyer will also gain access to SuperAwesome’s products and services, which have been certified through the KidSAFE and the Children’s Online Privacy Protection Act Safe Harbour programmes.

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Epic Games is no stranger to the acquisition trail; in March this year, it snapped up UK-based facial animation content developer Cubic Motion for an undisclosed sum.

Launched in 1991, the buyer’s gaming titles include Freedom Fighters, SnowRunner and SpellBreak.

According to Zephyr, the M&A database published by Bureau van Dijk, there have been 3,197 deals targeting software publishers announced globally since the start of 2020.

The largest of these took the form of an acquisition and involved Microsoft agreeing to buy US-based ZeniMax Media for USD 7.50 billion.

Other companies targeted in this sector so far this year include OSIsoft, Aveva Group and Open Systems International.

© Zephus Ltd

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