Accenture taking over N3

New York-listed Accenture has signed on the dotted line to purchase N3, an Atlanta-headquartered provider of sales and demand generation services.

No financial details of the transaction, which remains subject to closing conditions, have been disclosed.

It is not clear when completion can be expected to follow.

Accenture will take on around 2,200 of N3’s employees as a consequence of the acquisition, while it will also gain access to the firm’s artificial intelligence and machine learning capabilities.

Chief executive of Accenture Operations, Manish Sharma, said: “Increasingly, B2B buyers expect the same ‘Amazon-like’ interactions they experience as consumers when purchasing far more complex services— a trend that’s only accelerated in the current pandemic.

“N3 provides the perfect combination of skilled talent and technology to remove barriers and better influence purchasing decisions at critical stages.”

His counterpart at the target, Jeff Laue, cited the growth opportunity offered by Accenture as a factor which attracted the business, while he also emphasised the pair’s complementary operations.

The buyer is no stranger to the acquisition trail, having already announced 21 takeovers since the beginning of 2020 alone, according to Zephyr, the M&A database published by Bureau van Dijk.

Of these, the most recent, prior to the N3 transaction, was signed off just last week, when the firm signed on the dotted line to purchase German supply chain digitalisation technology manufacturer Salt Solutions for an undisclosed consideration.

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Its previous targets this year have included Creative Drive, Organize Informacao and Sentelis.

N3 was established in 2003 and describes itself as an outsourced inside sales firm.

The company has international offices in Spain, Costa Rica, Japan and Australia, among others, and a customer base including big names like Microsoft, Cisco and SAP.

Accenture’s purchase of the firm represents an exit for RedBird Capital Partners, which injected USD 35.00 million into the business as part of a round of funding back in November 2015.

© Zephus Ltd

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