Top 10 Euromonitor Articles of 2020 | Market Research Blog

As the pandemic disrupted everyday life, Euromonitor International analysed the impact coronavirus (COVID-19) had on consumers and industries. Read our most popular articles from 2020:

1. Coronavirus and Its Potential Impact on Tourism

One of the first articles we published on the topic dived into the impact the virus could have on China’s tourism industry and the preventative measures taken at the time. For the latest content exploring the future of travel, please download our report “Accelerating Travel Innovation After Coronavirus“. Publish date: 02/18/2020

2. How Coronavirus Is Changing the FMCG Landscape in the Middle East

Coronavirus (COVID-19) created a crisis for FMCG retailers globally and posed specific challenges to the Gulf Cooperation Council (GCC) region and other Middle Eastern countries. The COVID-19 pandemic in the GCC is occurring against an already bleak economic backdrop, where consumer confidence has been waning for the past few years. Publish date: 03/30/2020

3. Coronavirus Outbreak to Accelerate Household Wellness Trends

With the COVID-19 pandemic forcing many to remain at home for protracted periods, and “cocooning” is further strengthened by quarantines and lockdowns, at-home wellness trends are accelerating. Publish date: 05/11/2020

4. Coronavirus Impact on Global Supply Chains

Production disruptions had an adverse effect on the global supply chain as companies struggled to find alternative suppliers. Publish date: 02/05/2020

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5. Coronavirus Effect on Indian FMCG Industries and Services

This comes on the back of the worst economic slowdown in a decade that the government was trying to revive prior to the COVID-19 outbreak. Euromonitor International predicts that Indian real GDP could dip into negative territory in 2020 depending on the severity of the COVID-19 crisis. Publish date: 04/20/2020

6. Coronavirus Will Transform Consumer Behaviour

Whilst the plunge in consumer confidence and spending growth can eventually recover, other impacts will be long-lasting as the pandemic can transform both consumer behaviour and the way companies across almost all industries do business. Publish date: 05/25/2020

7. Key Trends in Alcohol in a Post-Coronavirus World

The sharp reduction in consumption occasions, the wholesale closure of on-trade establishments around the world, and the pronounced and prolonged recession that will follow the Coronavirus (COVID-19) pandemic have completely changed the operating landscape for alcoholic drinks. Publish date: 09/21/2020

8. How Brands and Retailers Can Deal with Excess Inventory Due to Coronavirus Closures

While retailers quickly turned to e-commerce promotions to drive sales during the early days of the closures, many brands and retailers are finding that discounts are insufficient to clear out existing inventory to make way for selling new products. Publish date: 06/08/2020

9. The Rise of “Purpose-Driven” Businesses During COVID-19

Businesses have managed to pull through the pandemic by putting people ahead of profits, creating partnerships, redesigning products and supporting communities. This is the rise of “purpose-driven” businesses focusing on social issues. Publish date: 06/01/2020

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10. The Impact of Coronavirus in Brazil: Uneven Prospects Across Industries

Euromonitor International forecasted another year of negative real GDP growth for Brazil in 2020. While we foresaw some categories benefiting from spikes in short-term demand, most industries saw major negative impacts on sales in 2020.


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