As part of the 30th anniversary of ‘Freedom! ‘90’, Sony Music UK has partnered with TikTok to bring George Michael‘s iconic music to a new generation of fans around the world.
For the first time, TikTok users will be able to feature George Michael’s repertoire in their video creations and access his greatest hits including ‘Careless Whisper’, ‘Faith’, ‘Heal the Pain’, ‘Outside’ and ‘Fast Love’ on the Sounds page.
“The TikTok community is aligned with so many of George Michael’s values,” said Heidi Boston-Thompson, Head of Digital Marketing & Audience Growth at Sony Music Commercial Group.
“George championed individualism, activism and friendship. His songs will always be relevant and we love nothing more than seeing new generations discovering the meaning alongside the iconic music. We’re delighted to bring George’s unique soul to the platform to inspire future creations.”
An official George Michael TikTok account has also been launched, with archival footage of interviews, performances and video excerpts reimagined for TikTok’s community. The channel will celebrate his unparalleled career, from his Wham! days through to his legacy as a solo artist.
“As huge George Michael fans we’re honoured to have him join TikTok and bring his music to our community,” said Toyin Mustapha, Music Partnerships Manager at TikTok. “He is an artist whose musical legacy transcends generations and we can’t wait to see how it takes off on our platform.”