Loaf awards five-year logistics contract to Wincanton

3PL is investing in a dedicated new eCommerce facility in Nuneaton

Wincanton is investing in a dedicated new eCommerce facility in Nuneaton, Warwickshire, UK. The site will be open this month. The first customers in this new site will be existing Wincanton partners, home furnishings brand Loaf and health and beauty company Neal’s Yard Remedies. Wincanton will operate the facility under its W2 digital banner, with plans for further investment in cloud-fulfilment systems and robotics. This will accelerate online growth in the home, and health and beauty sectors.

Wincanton has been a long-term partner of both businesses, using its scale, technology and expertise to support the firms’ growth and evolution into truly multi-channel businesses. Loaf’s growing online business has been strengthened by the opening of ‘Loaf Shacks’ in recent years; Wincanton created a new eCommerce fulfilment service for Neal’s Yard Remedies in just 48 hours in April this year, to meet increased customer demand during the COVID-19 pandemic.

As part of the transition, Wincanton has secured a new warehouse contract with Loaf for a further five years. Wincanton manages the end-to-end supply chain for Loaf including warehouse services, order fulfilment, carrier management and two-person home delivery. Founded in 2008, Loaf has been one of the UK’s fastest growing home furniture companies.

Following Wincanton’s contract win to run the new Waitrose Customer Fulfilment Centre (CFC) in Greenford, London, later this year, the new Nuneaton facility will create increased capacity to support the growth in eCommerce.


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