Travers Smith advises Hovis on its sale by Premier Foods and the Gores Group

Travers Smith LLP has advised Hovis on its sale by Premier Foods and the Gores Group to Endless Private Equity.


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Hovis is a much-loved consumer bread brand which enjoys great support from its key customers and suppliers. It has seen strong growth in its branded market share and the business is well placed to capture further share of the UK’s £4 billion overall bakery category.   With headquarters in High Wycombe, the business employs over 3,000 people and operates eight bakery sites, its own flour mill and a distribution network spanning the UK and Northern Ireland.   

The Travers Smith team was led by Head of Corporate M&A and ECM, Philip Cheveley, and Corporate Partner Jonathan Walters, assisted by Corporate Associate Ella Sharpley.

Endless was advised by Dechert. Management was advised by Macfarlanes


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