Hill Dickinson advises on sale of Cubic Motion to Epic Games

Leading commercial law firm Hill Dickinson has advised private equity firm NorthEdge Capital on the sale of Cubic Motion, a world leader in computer vision and facial animation technology, to Epic Games.

Hill Dickinson corporate partner David Mkhitarian led the transaction with support from associate Graeme Anderson.

Commenting on the deal, David said: ‘We were delighted to be a part of the journey for NorthEdge by advising on their initial investment into Cubic Motion in September 2017 and on the sale to Epic Games, after a successful three-year partnership. By investing at a critical stage in its development, NorthEdge enabled Cubic Motion to grow and ultimately embark upon this next exciting chapter, which represents a successful outcome for all parties.’

NorthEdge’s initial investment unlocked the next phase of growth for UK based Cubic Motion, which saw the business expand into US markets with a permanent presence in Los Angeles and transition into new headquarters at Manchester Science Park in the UK.

The NorthEdge team was led by George Potts, with support from Grant Berry.

George Potts, investment director said: ‘Three years ago, we were hugely impressed by Cubic Motion’s demonstration at SIGGRAPH Real-Time Live! We completed a growth capital investment shortly thereafter, and our partnership has enabled Cubic’s research team to drive forward their unique “analysis-by-synthesis” approach to computer vision. In concluding our second exit from NorthEdge Capital Fund II, we are excited to see Cubic’s Manchester-born intellectual property and world-leading team join forces with Epic’s Unreal Engine Team. Cubic’s journey will continue, and we’re proud to have supported the team and played our part in their success to date.’

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