The Converse “Mi Gente” Capsule Expresses the Diversity and Vibrancy of Latinx Culture
September 15, 2020
As Latinx communities make their voices heard this fall, Converse honors their stories on the iconic canvas of the Chuck Taylor All Star. The brand is releasing its most comprehensive Latin Heritage Month capsule to date, which includes the Chuck 70, the Chuck Taylor All Star and two ruffle tops.
A series of Chuck Taylor All Star styles, the focal points of the capsule, represents the diversity, duality and vibrancy of Latinx culture through prints inspired by Puerto Rico, the Dominican Republic and Mexico.
The canvas upper of the Chuck 70 features an all-over, color-contrast ¡Mi Gente!” print, serving as a call to action and unifying the core beliefs of family and identity within the collection. The minimalist shoe has unique details, including the Spanish letter “ñ,” which is given center stage on the All Star ankle patch. With ¡Mi Gente! By You, customizable Chucks allow for a personal take on the silhouette.
The capsule releases September 16 at converse.com and select retailers.