April 06, 2021 – Pushing the edges of design and Nike heritage, the latest summer offerings in Nike’s Move to Zero journey carve out reimagined lifestyle silhouettes and grow further into performance footwear.
By implementing circular design principles in its varied elements, the Air VaporMax 2021 is one of Nike’s most sustainable shoes to date and is made with at least 55 percent recycled content by weight. The shoe has a sustainability-first approach to materials. It features a full-length VaporMax Nike Air unit from heel to toe made with about 75 percent recycled materials, TPU on the heel clip and toe tip that contains about 60 percent recycled materials and an outsole that incorporates Nike Grind. The simplified upper in the Air Max Pre-Day helps minimize material waste in the tooling with at least 20 percent recycled content by weight. Inspired by the 2000s, the Air Max Genome features an Air bag made of 75 percent TPU and a streamlined upper.
Classic styles and new design approaches gain inspiration from the natural world in the Plant Cork Pack. Each shoe is made with about 20 percent recycled content, including Recycled Poly Canvas and other textiles on the uppers. The outsoles of the Air Force 1, Blazer and Daybreak are crafted from 9 percent recycled cork — partially sourced from the wine industry — infused in the rubber. This creates a natural look and feel and lowers the overall impact of that material.
Building off the learnings from Space Hippie, the Nike Crater Impact is a new silhouette made with about 25 percent recycled material by weight, combining efficient overlays, stitched curves and an embroidered Swoosh to help avoid waste. The soft Crater Foam midsole combines about 10 percent Nike grind with a blend of foams for stability and visual identity. The reduction in virgin material gives a lower carbon footprint and the Nike Grind granules create a unique texture and color mix on every midsole. New colors of Cosmic Unity, Nike’s first performance shoe made with at least 25 percent recycled material by weight, including a 10 percent Nike Grind Crater Foam midsole, provides durability and responsiveness in the competitive space. Joining Cosmic Unity are two other performance silhouettes: the Air Zoom SuperRep 2 Next Nature and the Nike Victory G Lite, both made with at least 20 percent recycled material by weight through highly breathable designs.
Exclusive Styles, Extended Sizing for Women Lead This Summer’s Jordan Brand Retros
April 02, 2021
April 02, 2021 – The arrival of summertime means a fresh rollout of Jordan Brand retros, which feature extended sizing for the Air Jordan I and Air Jordan XI Low, two variations of the Air Jordan XI Low, a glow-in-the-dark spin on the Air Jordan VI and more.
Women’s Air Jordan I HI OG
Taking inspiration from the 1985 OG “Metallic” Purple Air Jordan I, this women’s rendition of the Air Jordan I HI OG puts a subtle twist on a classic silhouette. The shoe features a white genuine leather upper with hits of Court Purple throughout the upper, Swoosh and outsole, and mixes things up with a satin-lined collar. This shoe will release in extended women’s sizing.
Women’s Air Jordan XI Low
The Air Jordan XI Low Bright Citrus is back, now available in adult sizing for the first time. Last released in GS sizing in 2015, this women’s-exclusive model features the OG patent leather midsole, textile upper and translucent Bright Citrus outsole. Also new: an OG carbon fiber plate. This is the first time it’s been included in the women’s version.
Women’s Air Jordan III
Another women’s exclusive, this Air Jordan III features a familiar Rust Pink colorway on a nubuck leather upper with pops of Bright Crimson on the eyelets and heel and Sail on the tongue and collar. A white midsole and clear outsole with iconic faux elephant print on the toe and heel complete the shoe.
Air Jordan I HI OG
Putting a subtle twist on a classic color scheme, this Air Jordan I HI OG employs a genuine black leather upper with Light Smoke Grey nubuck overlays and detailing atop a white midsole and black rubber outsole. The shoe will come in a full-family offering and extended women’s sizing.
Air Jordan I HI OG
Employing a similar construction and material play as the Air Jordan I HI OG Turbo Green, released in early 2019, this Air Jordan I HI OG comes with suede blue overlays and blue stitching atop a white genuine leather base. The model is completed by a Light Smoke Grey nubuck Swoosh and Hyper Royal Nike Air branding on the tongue. The shoe will be available in a full-family offering and extended women’s sizing.
Air Jordan I HI OG
A new iteration of the Air Jordan I HI OG, this summer model uses a fresh color scheme with Light Fusion Red leather overlays atop a white leather base with hits of Laser Orange on the Swoosh, collar and tongue branding. The shoe will release in full-family sizing and in extended women’s sizing.
Air Jordan IV Retro
Bringing a new vibe to a historic model, this Air Jordan IV Retro features a white genuine leather upper, Jumpman branding on the heel and tongue and an OG cement finish on the midsole and eyelets. The shoe arrives in OG packaging with a fresh color spin. It will be available in a full-family offering.
Air Jordan VI Retro
Featuring a glow-in-the-dark outsole, this model adds a neon-inspired look to the Air Jordan VI. The shoe, decked in black and Electric Green, features OG detailing in the lace toggle, branding and packaging. This summer offering will be a full-family release.
Air Jordan VII Retro
First released in April 2006, the Air Jordan VII returns in its original, iconic Flint Grey/Court Purple color scheme. OG nubuck quarter panels, white leather overlays, a multi-print tongue and a matte-finished outsole complete the classic model, which will come in full-family sizing.
Air Jordan XI Low
For the first time, the Air Jordan XI Legend Blue is releasing in low form. Arriving with classic OG materials, the shoe comes with an iced-out clear rubber outsole and carbon fiber plate. The insole is marked with a “25” — a celebratory nod to the 25th anniversary of the original Air Jordan XI Legend Blue making its debut in the 1996 NBA All-Star Game. This model comes in a full-family offering and extended women’s sizing.
Air Jordan XII Low
Arriving in time for Easter, this colorful rendition of the Air Jordan XII Low features UV color-shifting quarter panels and eyelets, a dip-dyed graphic sockliner and an icy blue translucent outsole. Arriving in extended sizing, the shoe also comes with holiday-inspired packaging.
Air Jordan XIII
This fresh take on the Air Jordan XIII sits a reflective textile upper draped in Gym Red atop the iconic panther paw-like outsole. With a familiar holographic eye and a midsole wrapped in OG Flint Grey, the retro take comes with original packaging and releases in full-family sizing.
To download hi-res images, click here.
Classic American Sportswear, Refashioned by Kim Jones
April 01, 2021
April 01, 2021 – While Kim Jones has confessed he is not nostalgic, the designer knows the values of a brand’s DNA and has a keen viewpoint on how to honor its future. With his debut Converse collection, Jones reflects on the archetypes of contemporary streetwear, each a classic piece of American sportswear, and delivers a contemporary perspective from head to toe.
“There was an aesthetic that really interested me. It was all the same nerdy things that made people that like the kind of clothes we like see the value,” Jones says of American mid-century staples. “I looked at the Japanese designers readapting American sportswear — recreating that fifties and sixties look. Obviously, Converse was the key shoe within all that stuff. Now, I’m just putting it all together in a different way.”
Taking cues from his studied knowledge of sportswear and streetwear, Jones pulls in contemporary utilitarian elements to inform wonderfully subtle updates to the Converse Chuck 70.
“The design approach for the shoe was very straight forward — taking a classic shoe and then almost encasing it in something to protect it,” says Jones.
With the approach, Jones adds a transparent TPU cage with speed lace eyelets that adhere to the refined 12-ounce canvas upper, providing reinforced foot stability. The outsole is also reengineered with an enhanced diamond grid to help increase traction on city streets. The shoe takes two tonal colorways, each with Kim Jones branding stamped on tongue and sockliner.
Completing the collection are four garments: a Parka, Crewneck Sweatshirt, Cargo Pant, and T-Shirt. “There’s an easy look to each of the pieces,” says Jones. “I wanted each to be a modern version of the ‘Take Ivy’ vibe.”
Crafted in a combination of nylon and mesh, the Parka is water-resistant and features a front storm flap with zipper closure, interior storm flap and accompanying hood, bungee closure, Velcro cuffs and rear Velcro venting. The Cargo Pant, in a traditional fit, is made of cotton but with mesh elements added for breathability and snap closures flanking both legs. The Crewneck comes in brushed-back terry cotton and carries a herringbone trimming.
The Converse x Kim Jones collection releases April 8 on converse.com and at select global retailers.
Download hi-res images here.
March 26, 2021 – With his fifth SK Air offering, London-born artist Skepta draws inspiration from the natural world to breath new life into a cult favorite Tailwind series. He masterfully pulls together a vision connecting the metamorphosis that butterflies undergo and the role of creative rebirth in his career.
The Air-Sole debuted in the late ’70s with the original Tailwind, and each successive model in the series has furthered an evolution in Air cushioning and a revolution in aesthetic. The V carries an early 2000s futurism, and its absorption into the SK Air lineage advances the story by merging the striking heel counter of the V with the arresting butterfly wing-inspired upper of the 2007 Tailwind V Plus. This mash-up is consistent with Skepta’s celebration of Air, which continues to follow a “better is temporary” ethos and finds new ways to honor icons of AM heritage — whether in subtle color and material interplay or more overt fusion.
A sublimated blue butterfly wing print across the shoe’s upper serves as another nod to Skepta’s exploration of evolution in both nature and art. “We are all going through metamorphosis, a new stage of life,” Skepta says. “We chose this butterfly print out of about 50 different options because it had to evoke the correct emotion.”
The shoe also references elements of past SK models and Skepta’s career. Notably, the chrome Swoosh references the 2019 SK Shox and the thermographic heel counter salutes the artist’s “Ignorance is Bliss” album cover.
The Nike Air Tailwind V x Skepta, and its corresponding tracksuit and bucket hat, releases April 2 in Asia Pacific, Europe and Greater China.
March 16, 2021 – With a stance reminiscent of Nike’s jogging shoe golden era (think the Daybreak, produced from 1979 to 1981) and a radical, visible Nike Air heel unit, the Nike Air Max Pre-Day breaks new ground in Air.
The shoe’s arresting aesthetic, a blend of the late-1970s and the 2020s, highlights a simplified design ethos that minimizes material waste with at least 20 percent recycled content by weight (the upper is 100 percent recycled polyester; the outsole about 13 percent Nike Grind Rubber) and positions the Air unit in an entirely new light. Fully exposed, the heel Air bag is the same one employed in current Air Max 1s, Air Max 90s, Air Jordan IIIs, IVs, Vs and VIs.
The difference? Rather than only visible through a window, the full Air unit is now exposed between the midsole and outsole.
Beyond the visual impact of the engineering, this articulation of the Air unit also supports a new underfoot sensation. Decreasing layers between foot and Air, and placing the unit between two hard surfaces, the Air Max Pre-Day achieves a more pronounced bounce with each walking stride.
With that breakthrough, the shoe considers the dawn of Air and honors decades of Nike experimentation and innovation in the cushioning. While the Air-Sole debuted in the late ’70s with the Tailwind, its development as a Nike icon owes much to the continually progressive work of Air Manufacturing Innovation (Air MI).
Air MI began life as Tetra Plastics, a St. Louis-area plastics manufacturer founded on four major principles: quality, service, innovation and engineering. Tetra started working with Nike on Air-Soles in 1981. In 1986, the firm developed the Visi-Air tubing that made the Air Max 1 possible and from 1989 to 1991 pioneered the blow molding of Air bags, a process that has allowed for increased cushioning in visible Air shoes. The relationship between the two parties matured into Nike’s full acquisition of Tetra in 1991.
The last three decades of Air MI have been characterized by a consistent stream of innovation. The evolution of Air is marked by breakthroughs in thermoforming, resulting in radical new Air bag shapes and advances in performance, and significant gains in sustainable manufacturing, such as the reuse of more than 90 percent of the waste from materials used for Air-Soles to make new, innovative cushioning systems.
In the Pre-Day, the promise of Nike Air registers yet another revolution. And rethinking the use of the popular visible Air unit offers a subtle reminder that a good idea can have several incarnations.
The Nike Air Max Pre-Day releases March 26 via SNKRS and at select global retailers.
March 11, 2021 – Kim Jones is passionate about his newest Nike collaboration. “This latest capsule celebrates one of my favorite Nike shoes, the Air Max 95, by looking at the way it could be addressed with modern technology,” the designer says.
Jones has been working with Nike since 2016, infusing a potent string of collaborative projects with unique perspective on craft, travel, punk fashion and more. For 2021, Jones’ attention is squarely on Max Air — as both visceral object and aesthetic cue.
With the special-edition design, the Air Max 95 bridges eras of tech and aesthetic with a toe cap mini-Swoosh and a perforated upper inspired by the Air Max 360. Original Air Max 95 colors, including Total Orange and Volt, pop against an inverted gradient to offer a new twist to a nostalgia-inducing scheme. The shoe’s eyestays highlight a contemporary, translucent, stretch-woven material, Nexkin, made popular in recent icons such as the Zoom Fly SP and React Element 87.
A connected apparel collection honors Jones’ long-term interest in the eye-catching appeal of Max Air. With bold, brash wordmarks and a mix of neutral and neon colors, the designer says the garments “carry an over-scaling of the logo to create something that is as energetic as the shoe itself.”
The Air Max 95 x Kim Jones capsule releases March 19 on SNKRS and at select retailers. The Volt Air Max 95 and High Voltage apparel release exclusively in the United Kingdom, while the Total Orange Air Max 95 and remaining apparel will be available globally.
Download hi-res images here.
February 28, 2021 – The ZoomX Vaporfly NEXT% brought the latest in ZoomX cushioning technology to both elite and recreational runners, incorporating a full-length carbon plate for outstanding energy return. The shoe’s second version releases first in a minimalist colorway for Nike members that taps into the workshop lore of Nike co-founder Bill Bowerman, followed by a wider release of the above Aqua colorway. It adds features through the upper to make the shoe more comfortable and durable, while still keeping the underfoot details that cement its trusted, near-magical reputation among runners who are breaking their own barriers on race day.
Here’s what’s new (and familiar) about the ZoomX Vaporfly NEXT% 2:
- Engineered mesh material in the upper is softer and more breathable than Vaporweave. The mesh better conforms to the foot and helps keep feet cool throughout a race.
- Pockets of padding at the top of the tongue help provide a more comfortable fit and reduce lace pressure.
- Forefoot reinforcement was added for improved containment and durability in high-wear striking areas.
- A full-length, articulated carbon plate delivers a propulsive feel and helps promote a smooth transition from stride to stride.
- A wide forefoot midsole helps maximize propulsive feel and ZoomX responsiveness through a stable platform.
- The full-length ZoomX foam provides a lightweight and responsive ride.
- Deep, longitudinal grooves in the rubber outsole help improve traction on different surfaces and in varying racing conditions.
- The 8mm offset helps with stability and energy return
The white colorway of the ZoomX Vaporfly NEXT% 2 releases in limited quantities for Nike members beginning February 28. The Aqua colorway releases on nike.com beginning March 25 in select markets.
To download hi-res images, click here.
February 14, 2021 – The deconstructed, DIY approach of the Nike x READYMADE Blazer Mid transforms Nike’s earliest basketball shoe. It features a thinner, longer, half-stitched Swoosh, pulled from the logo’s 1971 version, and the layered upper nests a splotched foam beneath angled leather side panels. The result is an aesthetic that shows off the Japanese brand’s core design values and subtly catches the nostalgia of the brand’s founder, Yuta Hosokawa.
“We deconstructed the Blazer and recreated it without losing sight of its DNA,” the READYMADE designer says. “I have been playing basketball since I was in third grade. The first pair of shoes I bought for myself were Nikes. That’s how I came to like fashion.”
The midsole’s texture adds volume, and was designed using clay molds that were altered during a few trials to balance the shoe’s side profile. Exposed foam surrounds the collar and tongue, and three different sets of laces over the toe box and across the midfoot create an additional layered, hatched effect. A nod to READYMADE’s upcycling philosophy, the rubber outsole is made with about 15 percent Nike Grind, a mix of recycled materials originating from Nike manufacturing scrap and worn-out sneakers that would have otherwise entered the waste stream.
The Nike x READYMADE Blazer Mid releases February 27 on SNKRS, NikeLab MA5 and DSM Ginza in Tokyo, and select READYMADE retail locations.
The Air Max Spring 2021 Collection Poses a Progressive Heritage of Air
January 29, 2021
January 29, 2021 – Whether as a single unit or a standalone outsole, Nike Air is a platform in constant evolution. This spirit of progress is celebrated in the respective design of the three key silhouettes of the Air Max spring 2021 collection: the Air Max 2090 EOI, the Air Max Viva and the VaporMax Evo.
The Air Max 2090 EOI (“Evolution of Icons”) is inspired by subtle detailing from Air Max’s legendary family tree, like the Air Max 90, Air Max 180 and the Air Max BW. The hybrid is part of the season’s larger EOI Pack, which includes variations of the Air Max 270 React EOI and the Air Max Zephyr EOI. A second, later EOI pack features the Air Max 90 SE EOI, the Air Max 95 EOI, the Air Max Plus SE EOI and more.
The Air Max Viva builds on iterative development of women’s specific Air Max models. It includes a Cushlon midsole and an exaggerated Air Max Unit in the heel. The leather, closed mesh and nubuck detailing is complemented by two laces for styling, a speckled midsole and a two-tone rubber outsole.
The VaporMax Evo is a bolder exploration of VaporMax style, but at a closer look, the silhouette creatively fuses details inspired by classic models like the Air Max 90, Air Max 93 and the Air Max Plus. Inside the box is an accordion-style booklet describing the lineage of the shoes that inspire the colorways, the Evolution of Air Max logos and more.
The Air Max 2090 EOI, the Air Max Viva and the VaporMax Evo release throughout spring 2021.
To download hi-res images, click here.
January 25, 2021 – Jordan Brand melds heritage and innovation to the quotidian rhythms of city life with the dual-gender Jordan Brand MA2 and the new Future Primal women’s apparel capsule.
The Future Primal apparel follows Jordan Brand’s ethos of confident versatility. The pieces — six in all — promote innovative cuts and proportions. The assortment is highlighted by a Utility Pant, Flight Suit, Bodysuit and Lightweight Jacket, each of which incorporate functional details with Jordan Brand heritage hallmarks.
The MA2 evolves the Jordan Max 200, tweaking every detail to augment an at-your-door daily use appeal. The heel and tongue are extended for ease of entry on the way out of the house, while a grippy rubber heel clip helps a quick kick-off when back home.
The Future Primal apparel collection releases February 14. The Jordan Brand MA2 launches February 21, with additional colorways releasing throughout the spring.