KUALA LUMPUR, 2 August 2020 – IKHLAS, a brand new line of business under AirAsia.com specially catering to Muslims, organised its ‘Qurban Perdana with IKHLAS’ initiative that benefits 1,600 families in the Klang Valley.
A total of 11 cattle were sacrificed, of which 10 were sponsored by IKHLAS and one by the event partner, Mahsuri Food (M) Sdn Bhd.
The 1,600 beneficiary families were from selected Non-Government Organisations (NGOs), orphanages and madrasah in the Klang Valley.
As an innovative way of distributing the qurban, the meat of one cattle was allocated to Santan restaurant to be prepared into ready-to-eat meals and distributed to those in need in the Subang Jaya area.
Ikhlas Kamarudin, Head of IKHLAS was joined at the event by Mohd Jazri Ikmal Hijaz, Head of Commercial of Mahsuri Food, and local celebrity entrepreneurs Datuk Rosyam Nor and Dato’ Fizz Fairuz.
Ikhlas Kamarudin, Head of IKHLAS said, “This year, we need to accept that we are celebrating Eid Al-Adha in a new way. Nevertheless, the intention remains the same as we continue to fulfil our obligations and perform Qurban no matter where we are. Our first online initiative through ‘Qurban with IKHLAS’ received encouraging support and we look forward to further providing other easy, hassle-free and convenient services for Muslims to fulfil their obligations through IKHLAS.
“We would like to thank everyone who has booked their Qurban service online with IKHLAS. Together, we are making this Eid Al-Adha celebration a meaningful one for the less fortunate not just in Malaysia, but also in the 35 other countries that have participated as part of ‘Qurban with IKHLAS,” added Ikhlas.
IKHLAS is a brand new line of business under AirAsia.com that caters to Muslim communities around the world by providing unparalleled access to faith-based practices. This includes religious obligations such as Umrah, Qurban and Shariah-compliant lifestyle choices.