KUALA LUMPUR, 5 May 2021 – airasia is set to introduce its first virtual idol, Aozora Kurumi ushering in a new age of streaming content in Asean.
The virtual idol is part of airasia’s Project Kavvaii, a programme to discover and develop the next big virtual idol in Asean launched in March this year.
Clad in a Victorian-style outfit with her trusted pet Jetson, Aozora Kurumi is designed by a renowned illustrator artist in the virtual idol community, Yueko. She was brought to life by industry veteran Iron Vertex, with vocals provided by a talent chosen from the Project Kavvaii open audition held recently in March around Asean and beyond.
The virtual idol will generate exciting online content in gaming and lifestyle categories with live broadcasts while participating in engaging online and offline activities in the near future. Aozora Kurumi’s debut is set to stream on YouTube on 8th May 2021 at 8pm (GMT +8).
In addition, to further take its virtual content to the next level, airasia will be working with pixiv, the top online community for artists in Japan and across the world. There will be multiple efforts in this collaborative partnership, including an exclusive fan art contest for Aozora Kurumi herself this coming September and a dedicated pixiv channel on airasia wifi which will showcase exclusive content from the pixivision platform.
Rudy Khaw, Chief Brand Officer of airasia Group said: “We are proud to introduce our first virtual idol today which we foresee will be a game-changer in the future of streaming content in Asean. As a digital company, the constant change in the way people consume online content drives us to explore cross-industry innovations with Project Kavvaii to stay relevant and ahead of trends.
We are also very excited to have pixiv onboard this journey which would bring us closer to the community and hope to see Aozora Kurumi taking the content world by storm very soon!”
About Aozora Kurumi
Aozora Kurumi (Japanese: 青空くるみ, Korean: 아오조라 구름이) is a female VTuber who debuted in May 2021. She is a member of Project Kavvaii associated with AirAsia Berhad. Kurumi is fluent in English, Mandarin, Hokkien, Cantonese, Korean as well as some Bahasa Malaysia and Japanese.
An apprentice of Hermes, Aozora Kurumi was required to travel between worlds in order to deliver messages for the gods. One day, she flew into Earth and became fascinated with this world and enamored with Idols. Thus, she decided to become a part-time idol and streamer outside of her apprenticeship with Hermes. In her free time, Kurumi enjoys watching humans from her ‘Cloud Palace’ (her home above the clouds) along with her pet cat Jetson whom she calls her “son”.